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No Filter

Author : Sarah Frier
Publisher : Simon & Schuster
Release : 2020-04-14
Category : Business & Economics
ISBN : 9781982126803

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Book No Filter Description/Summary:

Winner of the 2020 Financial Times and McKinsey Business Book of the Year Award * Finalist for SABEW'S Inaugural Best in Business Book Award In this “sequel to The Social Network” (The New York Times), award-winning reporter Sarah Frier reveals the never-before-told story of how Instagram became the most culturally defining app of the decade. “The most enrapturing book about Silicon Valley drama since Hatching Twitter” (Fortune), No Filter “pairs phenomenal in-depth reporting with explosive storytelling that gets to the heart of how Instagram has shaped our lives, whether you use the app or not” (The New York Times). In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: it would make anything you captured look more beautiful. The cofounders cultivated a community of photographers and artisans around the app, and it quickly went mainstream. In less than two years, it caught Facebook’s attention: Mark Zuckerberg bought the company for a historic $1 billion when Instagram had only thirteen employees. That might have been the end of a classic success story. But the cofounders stayed on, trying to maintain Instagram’s beauty, brand, and cachet, considering their app a separate company within the social networking giant. They urged their employees to make changes only when necessary, resisting Facebook’s grow-at-all-costs philosophy in favor of a strategy that highlighted creativity and celebrity. Just as Instagram was about to reach a billion users, Facebook’s CEO Mark Zuckerberg—once supportive of the founders’ autonomy—began to feel threatened by Instagram’s success. Frier draws on unprecedented access—from the founders of Instagram, as well as employees, executives, and competitors; Anna Wintour of Vogue; Kris Jenner of the Kardashian-Jenner empire; and a plethora of influencers worldwide—to show how Instagram has fundamentally changed the way we show, eat, travel, and communicate, all while fighting to preserve the values which contributed to the company’s success. “Deeply reported and beautifully written” (Nick Bilton, Vanity Fair), No Filter examines how Instagram’s dominance acts as a lens into our society today, highlighting our fraught relationship with technology, our desire for perfection, and the battle within tech for its most valuable commodity: our attention.

No Filter

Author : Sarah Frier
Publisher : Simon and Schuster
Release : 2021-09-28
Category : Business & Economics
ISBN : 9781982126810

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Book No Filter Description/Summary:

"Award-winning reporter Sarah Frier reveals an inside, never-before-told, behind-the-scenes look at how Instagram defied the odds to become one of the most culturally defining apps of the decade"--

No Filter

Author : Sarah Frier
Publisher : Simon and Schuster
Release : 2020-04-14
Category : Business & Economics
ISBN : 9781982126827

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Book No Filter Description/Summary:

Winner of the 2020 Financial Times and McKinsey Business Book of the Year Award * Finalist for SABEW'S Inaugural Best in Business Book Award In this “sequel to The Social Network” (The New York Times), award-winning reporter Sarah Frier reveals the never-before-told story of how Instagram became the most culturally defining app of the decade. “The most enrapturing book about Silicon Valley drama since Hatching Twitter” (Fortune), No Filter “pairs phenomenal in-depth reporting with explosive storytelling that gets to the heart of how Instagram has shaped our lives, whether you use the app or not” (The New York Times). In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: it would make anything you captured look more beautiful. The cofounders cultivated a community of photographers and artisans around the app, and it quickly went mainstream. In less than two years, it caught Facebook’s attention: Mark Zuckerberg bought the company for a historic $1 billion when Instagram had only thirteen employees. That might have been the end of a classic success story. But the cofounders stayed on, trying to maintain Instagram’s beauty, brand, and cachet, considering their app a separate company within the social networking giant. They urged their employees to make changes only when necessary, resisting Facebook’s grow-at-all-costs philosophy in favor of a strategy that highlighted creativity and celebrity. Just as Instagram was about to reach a billion users, Facebook’s CEO Mark Zuckerberg—once supportive of the founders’ autonomy—began to feel threatened by Instagram’s success. Frier draws on unprecedented access—from the founders of Instagram, as well as employees, executives, and competitors; Anna Wintour of Vogue; Kris Jenner of the Kardashian-Jenner empire; and a plethora of influencers worldwide—to show how Instagram has fundamentally changed the way we show, eat, travel, and communicate, all while fighting to preserve the values which contributed to the company’s success. “Deeply reported and beautifully written” (Nick Bilton, Vanity Fair), No Filter examines how Instagram’s dominance acts as lens into our society today, highlighting our fraught relationship with technology, our desire for perfection, and the battle within tech for its most valuable commodity: our attention.

No Filter

Author : Sarah Frier
Publisher : Random House
Release : 2020-04-16
Category : Business & Economics
ISBN : 9781473567757

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Book No Filter Description/Summary:

Winner of the FT & McKinsey Business Book of the Year Award 2020 'Deeply researched and highly entertaining.' The Times 'Lively and revealing.' Economist 'Clear-eyed and objective.' New York Times The inside story of the how Instagram took over the world. Drawing on interviews with all the key figures at Instagram, No Filter vividly recreates the rise of the most successful photo app in history: from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook, to its founders' dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise their aesthetic above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success. The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram has remade us all in its image. This book reveals how. _____ One of the best books of the year according to: The Times | Fortune | Financial Times | Inc. | Economist | Newsweek 'Brilliant . . . Vivid reporting and electric story-telling.' Ashlee Vance, author of Elon Musk 'Deeply sourced . . . A compelling tale of app jealousy.' Financial Times 'Frier captures the power Instagram came to wield in society even among those who didn't use it.' Washington Post

No Filter

Author : Sarah Frier
Publisher : Simon & Schuster Export
Release : 2020-04-14
Category : Uncategorized
ISBN : 1982143177

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Book No Filter Description/Summary:

No Filter: The Inside Story of Instagram takes you behind-the-scenes of how Instagram defied the odds to become one of the most culturally defining apps of the decade. Award-winning technology reporter Sarah Frier draws upon deep sources and unprecedented exclusive access to explain how Instagram's founders overcame skeptics, marrying art and technology, to hook the public on visual storytelling. Initially convincing artisans to join, Instagram then expanded with its popularity, creating an entire industry of digital influencers, now worth tens of billions of dollars. From the Pope to the Kardashians, No Filter tells the captivating story of how Instagram created a new industry while changing your life. Meanwhile the founders made the gut-wrenching decision to sell the company to Facebook. For most companies, that would be the end of the story, but for Instagram, it's only the beginning. Watch as the social media giant's "move fast and break things" ethos clashes with Instagram's curated, simplified, cautious approach. As Instagram becomes more successful, its relationship with Mark Zuckerberg and the rest of Facebook's leadership becomes more tense just as Facebook is embroiled in public crisis after crisis. Frier unearths the details that lead to the founders' departure, bringing the reader into dramatic moments so far unknown to the public, and even to employees. No Filter reveals how Instagram has fundamentally changed the way we communicate, shop, eat, travel, and live, reprogramming our lives and culture.

No Filter

Author : Sarah Frier
Publisher : Century
Release : 2020-04-15
Category : Uncategorized
ISBN : 1847942539

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Book No Filter Description/Summary:

The extraordinary inside story of how Instagram took over the world In April 2012, Facebook spent $715 million buying out a photo app that was less than two years old. Everyone in Silicon Valley thought it was crazy. In a market crowded with new social media platforms, why would Facebook spend so much cash on just another photo website - let alone one with a name as weird as Instagram? Ten years later, and Instagram has a value of over $100 billion. With over a billion active users, it is second in size only to Facebook. In No Filter, Bloomberg's Sarah Frier tells the remarkable inside story of how Instagram became the hottest website on Earth. With astonishing access to all the key players, she recounts the fateful meeting of the Instagram founders in 2010. She explores the company's unlikely acquisition by Facebook, and the internal clashes over whether it could retain its autonomy. And she reveals how, when Facebook entered a tailspin brought about by data misuse and fake news, it was Instagram that came to the rescue. But this is not just a Silicon Valley story. No Filter reveals how Instagram has transformed global society - creating a new kind of celebrity, the 'influencer', with unprecedented control over how we all buy; becoming home not only to photos of pets and holidays, but also to bullies, racists, and conspiracy theorists; and helping create a world in which a handful of tech companies have unprecedented control over how we all shop and think. The result is a book that raises profound questions about how technology is changing the world. Is Instagram really just another photo website? Or might it represent the future of every business on Earth?

Facebook

Author : Steven Levy
Publisher : Penguin
Release : 2021-02-02
Category : Biography & Autobiography
ISBN : 9780735213173

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Book Facebook Description/Summary:

"In his sophomore year of college, Mark Zuckerberg created a simple website to serve as a campus social network. The site caught on like wildfire, and soon students nationwide were on Facebook. Today, Facebook is nearly unrecognizable from Zuckerberg's first, modest iteration. It has grown into a tech giant, the largest social media platform and one of the most gargantuan companies in the world, with a valuation of more than $576 billion and almost 3 billion users. There is no denying the power and omnipresence of Facebook in American daily life. And in light of recent controversies surrounding election-influencing 'fake news' accounts, the handling of its users' personal data, and growing discontent with the actions of its founder and CEO, never has the company been more central to the national conversation. Based on years of exclusive reporting and interviews with Facebook's key executives and employees, including Mark Zuckerberg and Sheryl Sandberg, Steven Levy's sweeping narrative digs deep into the whole story of the company that has changed the world and reaped the consequences"--

Kings of Crypto

Author : Jeff John Roberts
Publisher : Harvard Business Press
Release : 2020-12-15
Category : Business & Economics
ISBN : 9781647820190

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Book Kings of Crypto Description/Summary:

"Tech writer Roberts debuts with a page-turning account of the rise of cryptocurrency exchange Coinbase from the Y Combinator startup incubator to becoming a 'pillar of the larger crypto economy.'" — Publisher's Weekly For a moment late in 2018, one bitcoin, which physically amounts to a few electrons blipping on a tiny bit of silicon, was worth $20,000—the same as a pound of gold. Libertarian technologists who believed bitcoin would be the foundation of a new world order saw the moment as an apotheosis. Everyone else saw a bubble. Everyone else was right, and the bubble burst. But bitcoin survived, and the battle for its soul rages on. Kings of Crypto drops us into the unfolding drama, tracing the rise, fall, and rebirth of cryptocurrency through the experiences of major players across the globe. We follow Silicon Valley entrepreneur Brian Armstrong and the turbulent rocket ride of his startup, Coinbase, as he tries to take bitcoin mainstream while fighting off hackers, thieves, and zealots. Author Jeff John Roberts keenly observes the world of virtual currencies and what happens when startups try to disrupt the world of high finance. Clear explanations of crypto technology are woven into an amazing landscape full of meme-fueled startup hijinks, hacking (so much hacking!), shady investors, government investigations, billionaire bros and their Lambos, and closed-door meetings with Jamie Dimon. This is the surprising story of the origins of cryptocurrency and how it is changing money forever.

Hatching Twitter

Author : Nick Bilton
Publisher : Penguin
Release : 2014
Category : BUSINESS & ECONOMICS
ISBN : 9781591847083

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Book Hatching Twitter Description/Summary:

A New York Times bestseller Ev told Jack he had to ?chill out” with the deluge of media he was doing. ?It's bad for the company,” Ev said. ?It's sending the wrong message.” Biz sat between them, watching like a spectator at a tennis match. ?But I invented Twitter,” Jack said. ?No, you didn't invent Twitter,” Ev replied. ?I didn't invent Twitter either. Neither did Biz. People don't invent things on the Internet. They simply expand on an idea that already exists.” Despite all the coverage of Twitter's rise, Nick Bilton of The New York Times is the first journalist to tell the full story?a gripping drama of betrayed friendships and highstakes power struggles. The four founders?Evan Williams, Biz Stone, Jack Dorsey, and Noah Glass?made a dizzyingly fast transition from ordinary engineers to wealthy celebrities. They fought each other bitterly for money, influence, publicity, and control as Twitter grew larger and more powerful. Ultimately they all lost their grip on it. Bilton's unprecedented access and exhaustive reporting have enabled him to write an intimate portrait of four friends who accidentally changed the world, and what they all learned along the way.

Samsung Rising

Author : Geoffrey Cain
Publisher : Currency
Release : 2020-03-17
Category : Business & Economics
ISBN : 9781101907269

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Book Samsung Rising Description/Summary:

An explosive exposé of Samsung that “reads like a dynastic thriller, rolling through three generations of family intrigue, embezzlement, bribery, corruption, prostitution, and other bad behavior” (The Wall Street Journal). LONGLISTED FOR THE FINANCIAL TIMES AND MCKINSEY BUSINESS BOOK OF THE YEAR AWARD Based on years of reporting on Samsung for The Economist, The Wall Street Journal, and Time, from his base in South Korea, and his countless sources inside and outside the company, Geoffrey Cain offers a penetrating look behind the curtains of the biggest company nobody in America knows. Seen for decades in tech circles as a fast follower rather than an innovation leader, Samsung today has grown to become a market leader in the United States and around the globe. They have captured one quarter of the smartphone market and have been pushing the envelope on every front. Forty years ago, Samsung was a rickety Korean agricultural conglomerate that produced sugar, paper, and fertilizer, located in a backward country with a third-world economy. With the rise of the PC revolution, though, Chairman Lee Byung-chul began a bold experiment: to make Samsung a major supplier of computer chips. The multimillion- dollar plan was incredibly risky. But Lee, wowed by a young Steve Jobs, who sat down with the chairman to offer his advice, became obsessed with creating a tech empire. And in Samsung Rising, we follow Samsung behind the scenes as the company fights its way to the top of tech. It is one of Apple’s chief suppliers of technology critical to the iPhone, and its own Galaxy phone outsells the iPhone. Today, Samsung employs over 300,000 people (compared to Apple’s 80,000 and Google’s 48,000). The company’s revenues have grown more than forty times from that of 1987 and make up more than 20 percent of South Korea’s exports. Yet their disastrous recall of the Galaxy Note 7, with numerous reports of phones spontaneously bursting into flames, reveals the dangers of the company’s headlong attempt to overtake Apple at any cost. A sweeping insider account, Samsung Rising shows how a determined and fearless Asian competitor has become a force to be reckoned with.

No Filter

Author : Orlagh Collins
Publisher : Bloomsbury Publishing USA
Release : 2018-03-06
Category : Young Adult Fiction
ISBN : 9781681197258

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Book No Filter Description/Summary:

This poignant, sweepingly romantic debut novel told in dual POVs is perfect for fans of Everything, Everything and All the Bright Places. Anyone who follows Emerald on her social media accounts only sees a perfect life-her loving, wealthy family, tight-knit circle of friends, and devoted internet following. But the truth hides behind the scenes of her perfectly framed, filtered photos. . . Emerald's family is far from happy, and when she finds her mom unconscious on the bathroom floor, she can no longer keep it a secret. Sent to stay with her grandmother in a small beach town while her mother recovers and her father works non-stop, Emerald fears the long, lonely summer ahead of her . . . until she meets Liam. He's an aspiring songwriter with his own baggage, but neither of them can deny their connection. With secrets and lies all that they're used to, can Emerald and Liam really fall for each other-brave and true-with no filter? This fresh, funny, and poignant debut from Orlagh Collins is refreshingly grounded and sweepingly romantic all at once.

No Filter

Author : Sarah Frier
Publisher : Random House Business Books
Release : 2021-02-11
Category : Uncategorized
ISBN : 1847942547

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Book No Filter Description/Summary:

How to Turn Down a Billion Dollars

Author : Billy Gallagher
Publisher : St. Martin's Press
Release : 2018-02-13
Category : Business & Economics
ISBN : 9781250108623

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Book How to Turn Down a Billion Dollars Description/Summary:

"In the grand tradition of Ben Mezrich's The Accidental Billionaires (2009)... an engaging look into a fascinating subculture of millions." —Booklist "Breezy...How to Turn Down a Billion Dollars ably if uncritically chronicles the short history of a young company catering to young users, with a young chief executive, and reveals, intentionally or not, the limitations that come with that combination." —Wall Street Journal The improbable and exhilarating story of the rise of Snapchat from a frat boy fantasy to a multi-billion dollar internet unicorn that has dramatically changed the way we communicate. In 2013 Evan Spiegel, the brash CEO of the social network Snapchat, and his co-founder Bobby Murphy stunned the press when they walked away from a three-billion-dollar offer from Facebook: how could an app teenagers use to text dirty photos dream of a higher valuation? Was this hubris, or genius? In How to Turn Down a Billion Dollars, tech journalist Billy Gallagher takes us inside the rise of one of Silicon Valley's hottest start-ups. Snapchat developed from a simple wish for disappearing pictures as Stanford junior Reggie Brown nursed regrets about photos he had sent. After an epic feud between best friends, Brown lost his stake in the company, while Spiegel has gone on to make a name for himself as a visionary—if ruthless—CEO worth billions, linked to celebrities like Taylor Swift and his wife, Miranda Kerr. A fellow Stanford undergrad and fraternity brother of the company’s founding trio, Gallagher has covered Snapchat from the start. He brings unique access to a company Bloomberg Business called “a cipher in the Silicon Valley technology community.” Gallagher offers insight into challenges Snapchat faces as it transitions from a playful app to one of the tech industry’s preeminent public companies. In the tradition of great business narratives, How to Turn Down a Billion Dollars offers the definitive account of a company whose goal is no less than to remake the future of entertainment.

Terrible Old Games You've Probably Never Heard Of

Author : Stuart Ashen
Publisher : Unbound Publishing
Release : 2015-12-03
Category : Humor
ISBN : 9781783522576

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Book Terrible Old Games You've Probably Never Heard Of Description/Summary:

Terrible Old Games You've Probably Never Heard Of is a full-colour illustrated compendium of the most painfully bad games, based on Ashens' YouTube series of the same name. Everyone's heard of E.T. for the Atari 2600 and Superman for the Nintendo 64, but these are almost nothing next to the abject incompetence of Count Duckula 2 on the Amstrad CPC. There are people who seriously believe that Shaq Fu is the worst fighting game ever made, having never experienced Dangerous Streets on the Amiga. This book will blow their very soul apart. (Not a guarantee.) Terrible Old Games You've Probably Never Heard Of is meticulously researched and written, with the dry humour you'd expect from a man who has somehow made a living by sticking rubbish on a sofa and talking about it. Each entry is accompanied by a series of full-colour images from the games.

Always Day One

Author : Alex Kantrowitz
Publisher : Penguin
Release : 2020-04-07
Category : Business & Economics
ISBN : 9780593083499

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Book Always Day One Description/Summary:

"This is a terrific book" - Kara Swisher An acclaimed tech reporter reveals the inner workings of Amazon, Facebook, Google, Apple, and Microsoft, showing how to compete with the tech titans using their own playbook. At Amazon, "Day One" is code for inventing like a startup, with little regard for legacy. Day Two is, in Jeff Bezos's own words, "stasis, followed by irrelevance, followed by excruciating, painful decline, followed by death." Most companies today are set up for Day Two. They build advantages and defend them fiercely, rather than invent the future. But Amazon and fellow tech titans Facebook, Google, and Microsoft are operating in Day One: they prioritize reinvention over tradition and collaboration over ownership. Through 130 interviews with insiders, from Mark Zuckerberg to hourly workers, Always Day One reveals the tech giants' blueprint for sustainable success in a business world where no advantage is safe. Companies today can spin up new products at record speed -- thanks to artificial intelligence and cloud computing -- and those who stand still will be picked apart. The tech giants remain dominant because they've built cultures that spark continual reinvention. It might sound radical, but those who don't act like it's always day one do so at their own peril. Kantrowitz uncovers the engine propelling the tech giants' continued dominance at a stage when most big companies begin to decline. And he shows the way forward for everyone who wants to compete with--and beat--the titans.

Monopolies Suck

Author : Sally Hubbard
Publisher : Simon and Schuster
Release : 2021-09-21
Category : Business & Economics
ISBN : 9781982149710

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Book Monopolies Suck Description/Summary:

An urgent and witty manifesto, Monopolies Suck “lucidly explains how monopolies threaten democracy, worsen inequality, and imperil the American Dream—and why it’s more important than ever to take action” (David Cicilline). Something’s not right. No matter how hard you work, life seems to only get harder. When your expenses keep going up but your income stays flat, when you’re price-gouged buying medicine for your child’s life-threatening allergy, when you live in a hyped-up state of fear and anxiety, monopoly power is playing a key role. In Monopolies Suck, antitrust expert and director at the Open Markets Institute, Sally Hubbard, shows us the seven ways big corporations rule our lives—and what must be done to stop them. Throughout history, monopolists who controlled entire industries like railroads and oil were aptly called “robber barons” because they extracted wealth from everyone else—and today’s monopolies are no different. By charging high prices, skirting taxes, and reducing our pay and economic opportunities, they are not only stealing our money, but also robbing us of innovation and choice, as market dominance prevents new companies from challenging them. They’re robbing us of the ability to take care of our sick, a healthy food supply, and a habitable planet by using business practices that deplete rather than generate. They’re a threat to our private lives, fair elections, a robust press, and ultimately, the American Dream that so many of us are striving for. In this “accessible guide” (Zephyr Teachout, author of Break ‘Em Up), Sally Hubbard gives us an easy-to-understand overview of the history of monopolies and antitrust law, and urges us to use our voices, votes, and wallets to protest monopoly power. Emboldened by the previous century when we successfully broke up monopoly power in the US, we have the tools to dismantle corporate power again today—before their lobbying threatens to undermine our economy and democracy for generations to come.

Becoming Facebook

Author : Mike Hoefflinger
Publisher : AMACOM
Release : 2017-04-06
Category : Business & Economics
ISBN : 9780814437971

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Book Becoming Facebook Description/Summary:

You can’t create a $300 billion company by accident in between classes. You may think you know the legendary story behind the beginning of Facebook by wunderkind Harvard student Mark Zuckerberg, but those who were actually there on the inside molding this social media idea into a game-changing, Goliath-sized company know the experience was far more tumultuous and uncertain than one might expect.As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, Mike Hoefflinger had a front-row seat to the company’s growing pains, stumbles, and reinventions. In Becoming Facebook, he shares the challenges faced and lessons learned during the coming-of-age times of the übercompany. Discover from an insider:• How Facebook recovered from its “disastrous” IPO• How the growth team achieved the impossible• Why Facebook’s newsfeed ads were the company’s most important business decision ever• How Google+ attacked and lost• Why and how Instagram and WhatsApp were added• And much more!Follow the social media giant from its almost mythical birth all the way to the overwhelming success it has been solidified in today, uncovering the lessons its leaders learned while overcoming setbacks and achieving greatness.

We Are the Nerds

Author : Christine Lagorio-Chafkin
Publisher : Hachette Books
Release : 2018-10-02
Category : Social Science
ISBN : 9780316435369

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Book We Are the Nerds Description/Summary:

Named a Best Book of 2018 by Fast Company, this is a "sharply written and brilliantly reported" (Shelf Awareness) look inside Reddit, the wildly popular, often misunderstood website that has changed the culture of the Internet. Reddit hails itself as "the front page of the Internet." It's the third most-visited website in the United States -- and yet, millions of Americans have no idea what it is. We Are the Nerds is an engrossing look deep inside this captivating, maddening enterprise, whose army of obsessed users have been credited with everything from solving cold case crimes and spurring tens of millions of dollars in charitable donations to seeding alt-right fury and landing Donald Trump in the White House. We Are the Nerds is a gripping start-up narrative: the story of how Reddit's founders, Steve Huffman and Alexis Ohanian, rose up from their suburban childhoods to become millionaires and create an icon of the digital age -- before seeing the site engulfed in controversies and nearly losing control of it for good. Based on Christine Lagorio-Chafkin's exclusive access to founders Ohanian and Huffman, We Are the Nerds is also a compelling exploration of the way we all communicate today -- and how we got here. Reddit and its users have become a mirror of the Internet: it has dingy corners, shiny memes, malicious trolls, and a sometimes heart-melting ability to connect people across cultures, oceans, and ideological divides.

If Then

Author : Jill Lepore
Publisher : John Murray
Release : 2021-07-08
Category : Uncategorized
ISBN : 1529386179

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Book If Then Description/Summary:

Around the Corner to Around the World

Author : Robert Rosenberg
Publisher : HarperCollins Leadership
Release : 2020-10-13
Category : Business & Economics
ISBN : 9781400220496

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Book Around the Corner to Around the World Description/Summary:

Learn twelve key lessons from Dunkin’ Donuts former CEO Robert Rosenberg that offer critical insights and a unique, 360-degree perspective to business leaders and managers on building one of the world’s most recognized brands. For entrepreneurs fighting for survival and leaders in growing businesses facing critical strategic decisions, competition is always fierce, and the future is never certain. Throughout all the chaos and the noise, you need a mentor that has seen a business through the ins and outs and can offer guidance that will exponentially tip the odds in your favor to succeed. Robert Rosenberg took over as CEO of Dunkin’ Donuts in 1963, 13 years after the first restaurant was founded by his father, William. In his remarkable 35-year run, he grew the company from $10 million in sales to over $2 billion, with more than 3,000 outlets. Through his tenure, Robert learned important lessons on running and scaling a family business. In Around the Corner to Around the World, Rosenberg shares his insider perspective on all the dramatic highs and lows that are part of the Dunkin’ Donuts story to guide you to your own success story. Around the Corner to Around the World: Distills the characteristics of a successful company through all phases of growth. Provides a new perspective on the dramatic story behind the rise of one of the world’s most iconic brands. Tells the first-hand account (including essential lessons learned) from the tenure of one of the most successful CEO runs in modern business history. Reveals some of the dramatic and surprising plot turns in the story of Dunkin’s rise to global prominence.